The aim of the cooperation is to market sustainable micro-living concepts via conventional, but also new digital distribution channels +++ Target groups are private and semi-professional investors +++ Sale starts with around 200 serviced apartments of the Stayurban brand in Magdeburg, Saxony-Anhalt
Capital Bay Group (Capital Bay), an internationally active investment, asset, property and facility manager integrated at all stages of the value chain with €7.5 billion in assets under management, has formed a joint venture for property sales together with property marketing specialist PP Projekte Partner. With the founding of Capital Bay Sales GmbH, the shareholders and previous founders of DI Deutschland.Immobilien AG, who sold 75.1% to the MLP Group in 2019, have now created a platform for the single sales of sustainable micro-living products, which Capital Bay realises in cooperation with its strategic partner Daiwa House Modular Europe, a Fortune 500 company and market leader in modular construction. The target groups are private and semi-professional investors.
Together with Daiwa House Modular Europe, we are building sustainable, circular housing concepts in modular construction, thus creating much-needed living space more quickly than with conventional construction methods. With PP Projekte Partner, we have a strong partner with years of sales experience, a large distribution network and effective sales strategies at our side, with whom we can now also offer our residential products and commercial housing products to private investors.
The sale of properties in partial ownership and digital tokenisation will address a broader investor base and create additional financing options for projects.
George Salden, CEO of Capital Bay
We are very pleased to be working with Capital Bay and also with Daiwa House Modular Europe, two major players in the real estate market. Together we will develop innovative and sustainable solutions. The joint venture with George Salden and the Capital Bay Group thus represents a perfect symbiosis for us.
Patrick Holze, Managing Director PP Projekte Partner
An initial sales portfolio consists of around 200 serviced apartments of the operator brand Stayurban, which are part of a new development quarter in an inner-city core location in Magdeburg in order to meet the strongly growing demand due to the settlement of the American computer chip manufacturer Intel. In several construction phases, Capital Bay and Daiwa House Modular Europe are realising a total of 36,000 sqm of rental space with various types of housing for young and old as well as diverse commercial uses. Most of the new buildings will be constructed in modular design and equipped with an innovative heating, cooling and ventilation system in order to be KfW 40NH compliant and to achieve the DGNB Platinum standard.
